Legal
Privacy Policy
Last updated: January 15, 2025
1. Introduction
Welcome to ArchDrift ("we," "our," or "us"). We respect your privacy and are committed to protecting personal data you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (archdrift.com) or use our AI Visibility Investigation Platform.
2. Information We Collect
We may collect information in several ways depending on how you interact with ArchDrift:
- Account and Profile Data: Name, business email address, company name, industry, and authentication credentials when creating an account.
- Business & Domain Information: Company website URL, target market categories, competitors, and query parameters you submit for AI visibility simulations.
- Usage & Telemetry Data: IP address, browser type, operating system, referring URLs, device information, and activity timestamps.
- Payment & Billing Data: Transaction details processed securely through our third-party payment processors (we do not store full payment card details on our servers).
3. How We Use Your Information
We use the collected information for the following business purposes:
- To run AI visibility simulations and generate custom LLM recommendation benchmarks.
- To deliver, maintain, monitor, and improve the performance of our platform and algorithms.
- To process transactions, manage account access, and deliver reports or notifications.
- To provide customer support and respond to inquiries or diagnostic requests.
- To comply with legal obligations and protect our platform against misuse or abuse.
4. AI Simulations and Data Privacy
When simulating buyer queries across Large Language Models (LLMs) such as ChatGPT, Claude, Gemini, and Perplexity, we submit non-confidential search simulations. We do not sell your proprietary company data or use customer-confidential prompts to train public AI models without consent.
5. Cookies and Tracking Technologies
We use essential cookies and lightweight analytics to maintain session states and understand user engagement. You can control or disable cookies through your browser settings, though certain interactive features of the platform may require cookies to function properly.
6. Data Security & Retention
We implement industry-standard encryption, firewalls, and access controls to secure your data. We retain your personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.
7. Your Data Rights
Depending on your location (e.g., GDPR in the EU, CCPA in California), you may have rights regarding your personal data, including the right to access, rectify, delete, or export your information. To exercise these rights, contact us at privacy@archdrift.com.
8. Contact Us
If you have any questions or concerns about this Privacy Policy, please reach out to: